Communications Leader, Regional & Local Communications – Americas Are you motivated by working with executive leadership to create innovative communication strategies that highlight Western Union in the best possible manner? Is it your goal to develop new communication messaging to enhance and build a leader in the global FinTech space? Join Western Union as a Communications Leader, Regional & Local Communications.
Motivated by our values: purpose driven, globally minded, and trustworthy & respectful We’re a FinTech that’s using insight from customers and colleagues worldwide to improve financial services for families, small businesses, multinational corporations, and non-profit organizations. We’re a team of over 10,000 people spanning 200 countries and territories. We believe when money moves, better things happen.
Better requires process discipline and simplification We’ll be looking for you to develop, implement and maintain communication strategies and initiatives that successfully raise the company’s profiles regionally and globally, across many channels. You’ll be leading dual communications strategies: Corporate reputation building to drive critical stakeholder engagement and integrated communications to support brand reappraisal, and customer acquisition. You’ll support strategic planning & development process while focusing on outstanding execution and project management utilizing internal & external resources. You’ll Curate earned & owned media opportunities for key regional and global executives. There will be shared responsibility for overarching strategy & execution of global corporate social media content on social media channels. Included in this role will be co-leading content creation & publishing strategy for written, visual & audio content across owned corporate social/owned platform You’ll develop global tools to drive lean management and optimize efficiency
Your responsibilities will include driving corporate reputation and lead integrated role in brand reappraisal and customer acquisition. You’ll be setting priorities and ensuring alignment with business unit/marketing strategies and KPIs. You’ll co-lead maximum channel integration & investment effectiveness on earned, owned & social media. Additionally, you’ll source, support & coach company leaders in speaking opportunities & prepare messaging documents. There will be optimization opportunities by independently gathering business & market intelligence. You’ll lead development of content (briefs, messages, releases, statements, speeches etc.) You’ll establish performance metrics and report regularly with insights and recommendations. You’ll manage internal & external resources to efficiently plan & execute integrated comms campaigns. Manage and ensure consistency and speed in issue-driven reactive communications. Drive social & corporate alignment across social & owned channels to include blog, LI, Twitter. Lead several key global/corporate initiatives with the CEO/ET members each year
For such a pivotal role, you’ll ideally have a bachelor’s degree in a business/communications/marketing related program or even more desirable, a master’s degree. You’ll need to have excellent written & verbal communication skills, very strong organizational, management & technical skills, with the ability to lead multiple projects, being able to track projects with varying deadlines. You’ll need to be flexible and able to act quickly, competently, confidently and with high degree of work autonomy. You’ll be able to provide strong examples in supporting thought leadership, strategy & complex change agendas and go from strategy to operational plan, delivering results under often challenging timelines. You’ll be able to provide examples of writing for senior leaders and deliver outstanding project management of comms priorities. You’ll be able to show examples of strong influencing skills & business understanding, with an audience-focused perspective to business. You’ll have proven strong emotional intelligence & able to manage high-pressure, navigate competing priorities & deliver results. You’ll need to have at least 5+ years of experience working with large, established brands or agencies. Demonstrated experience in leading, motivating and mentoring a team. You’ll need to have a minimum of 10 years of experience in PR &/or corporate communications, with 5-7 years management experience. You must be multi-lingual preferable French, Portuguese, or Spanish. Finally, part of the WU culture is constantly working towards a lean/agile environment and you strongly embrace these concepts.
Join us, and let’s move money for better It’s an exciting time at Western Union. We’re growing as a business and we’re shaping the financial services sector by driving quality, convenience and customer service to new levels of excellence. We’re unleashing our potential. If you’re ready to do the same, apply now.