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Digital Acquisition and Activation Leader

Dubai - United Arab Emirates
negotiable Expires in 2 months

JOB DETAIL

Digital Acquisition & Activation Leader – Dubai, UAE Are you an energized marketing professional looking for a new and exciting opportunity? How about working for a global FinTech company with an advanced team that is passionate about building market profile and digitizing marketing activities? Join Western Union as a Digital Acquisition and Activation Leader.
Motivated by our values: purpose driven, globally minded, and trustworthy & respectful We’re a FinTech that’s using insight from customers and colleagues worldwide to improve financial services for families, small businesses, multinational corporations, and non-profit organizations. We’re a team of over 10,000 people spanning 200 countries and territories. We believe when money moves, better things happen.
Relentless pursuit of better We’ll be looking to you to help drive Western Union’s digital marketing strategies and programs. You’ll be responsible for digital marketing strategy, digital media planning, SEM/SEO, content marketing, CRM, mobile, and social media. Working closely with the go-to-market sales and product teams, you will deliver the revenue plan through a strategy geared towards new customer acquisition and lead generation, improving retention. You will also lead technology relationships with partners and optimize configuration to local needs. To succeed in this role, it is required that you have a bachelor’s or master’s degree preferably in Marketing, Business Administration or a related discipline. You will have gained 10 years of experience in hands-on digital marketing and leading performance campaigns. You have a proven track record in trading across open exchange and buying across all media types. Previous experience of agile working methodologies is also desirable.
Join us, and let’s move money for better Western Union is transforming its business and shaping the financial services sector by driving quality, convenience, and customer service to new levels of excellence. It’s an exciting time for our organization, as the largest cross-border money transfer operator, trusted by millions of consumers around the world. If you’re ready to unleash your potential to help drive change through bottom-up innovation, apply now.
We’re a company on the move, and we want our people to grow and develop. You’ll have plenty of opportunities to learn new skills and build a career, as well as a great salary and benefits package. You will be a whiz with Microsoft Office and good at building relationships with internal & external stakeholders.
Inclusion and diversity are fundamental to our culture and success. Western Union is proud to be an Equal Opportunity-Affirmative Action Employer. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, in accordance with applicable laws. We are committed to equal employment opportunity regardless of race, color, religion, sex (including pregnancy or related medical conditions), national origin, veteran status, sexual orientation, gender identity, age, disability, marital status, or any other protected category.

Dubai, United Arab Emirates

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