Better requires process discipline and simplification We’ll be looking to you to maximize WU Retail business through development and implementation of effective marketing strategies for new and existing products, as well as agent networks. You’ll support the GTM leadership in managing the Money Transfer P&L through market pricing and consumer analytics. You’ll be managing the retail budgets and lead the regional marketing organization.
You’ll be responsible for developing Retail Marketing campaigns including planning/execution/measurement of the following
Your responsibilities will include Network & POS branding including activation, expansion, and maintenance.
You’ll be leading the market, pricing intelligence & analytics process including:
You’ll oversee planning, controlling and optimizing the budget management.
For such a pivotal role, you’ll ideally have a bachelor’s degree in a business related program or even more desirable, a master’s degree. You’ll need to have 15+ years of omni channel marketing experience including 10+ years experience in leading international marketing teams. You’ll have substantial experience in leading optimization and transformation efforts You’ll have a proven track record of building and managing an effective marketing organization in retail and digital markets. You’ll have a deep understanding of MT category both in digital and retail (consumers, products, MTOs, pricing.) You will need to have hands on experience in budget and campaign management/optimization (consolidations, synergies, prioritization.) Part of who you are is a great communicator, ability to build collaborative and effective relationships with peers and across the entire organization (ability to leverage all shared services and resources available.) You’ll maintain a commercial mindset to identify opportunities and translate them into effective marketing programs. Finally, part of the WU culture is constantly working towards a lean/agile environment and you strongly embrace these concepts.
Join us, and let’s move money for better It’s an exciting time at Western Union. We’re growing as a business and we’re shaping the financial services sector by driving quality, convenience and customer service to new levels of excellence. We’re unleashing our potential. If you’re ready to do the same, apply now.
We’re a company on the move, and we want our people to grow and develop. You’ll have plenty of opportunities to learn new skills and build a career, as well as a great salary and benefits package.
Inclusion and diversity are fundamental to our culture and success. Western Union is proud to be an Equal Opportunity-Affirmative Action Employer. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, in accordance with applicable laws. We are committed to equal employment opportunity regardless of race, color, religion, sex (including pregnancy or related medical conditions), national origin, veteran status, sexual orientation, gender identity, age, disability, marital status, or any other protected category.